Whenever Kevin Feige speaks about the Marvel world, people tend to listen. As he gears up for his studio to appear at Comic-Con in July, the president of the company offered his thoughts on a range of topics as Heat Vision was there to gather his opinions while speaking to the press pack.
Following in such close proximity with the breakout successes of Deadpool in 2016 then Logan this past March, was there a new dynamic from the label to make R-rated features more of the norm? Not for Feige, pointing to Deadpool's unique fourth wall breaking and the finale of a chapter for the beloved X-Men icon.
"My takeaway from both of those films is not the R rating; it's the risk they took, the chances they took, the creative boundaries that they pushed," explained Feige. "That should be the takeaway for everyone."
Feige: Marvel Movies Make Themselves
Rewinding the clock back over a decade, Feige recounted how the studio would tap into an incredible marketplace that garnered worldwide attention and popularity. But as far as he is concerned, that was never the intention and no choice has been based on catering for that specific need.
"An amazing thing happened as we started making movies: The world started responding to the movies we were making and therefore we didn't have to change or cater them in any way outside our own natural instincts," remarked Feige. "When it comes to marketing, you'll find us taking different tactics. But when it comes to the actual film itself, I cannot think of a single example where we altered anything, made a decision based on trying to appeal to the 'global market.'"
Venturing off into the comedic realm with some characters to alter the tone, Feige is of the belief that the jokes are a natural creation of the source material.
"We don't sit there and say, 'We need 15 jokes in the first 45 pages,' but it just is something that we are naturally entertained by," said Feige. "Certainly in the Guardians films, as James would point out, in the Ant-Man films — it might rise to the surface more. It's been a long time that we haven't done a screening of a film that humor and action aren't the top two things that are listed in those movies."
The Call Joss Didn't Have To Make
With Spider-Man: Homecoming on the cusp of release, the head of Marvel made the statement that Tom Holland has been inked in for Avengers 4. While that is good news for fans of the character and the actor himself, he left the door firmly ajar for more appearances beyond that agreement.
"That's as far as it goes for now," said Feige. "We had a very particular plan about Spidey himself."
Following a rare defection from a Marvel regular across to DC, Joss Whedon's choice to helm their competing project Batgirl was a surprising choice for all parties concerned. Putting on a brave face in the wake of the news, Feige admitted that Whedon felt the need to tell him personally about the call that was sure to raise some eyebrows.
"He called a couple months ago, which he didn't have to do and was super cool of him and super nice of him," said Feige. "And we couldn't be more supportive. We want to see a Joss Whedon Batgirl film be awesome."