Nearing on the global mark of $700m for their live-action reboot of Beauty and the Beast, Disney are sitting pretty to dominate the weekend box office stakes. Enjoying no less than $88.3m across Friday, Saturday and Sunday to bring the North America haul to a sizeable $317m, the Emma Watson and Dan Stevens-starred picture will be happy they invested the $160m to create the movie in the first place.
Such is their success to reanimate the beloved children's tale, the 10-day run to surpass the $300m puts them in esteemed company to be the fourth-highest total of any movie in the US for this limited amount of time. This figure is all the more remarkable given the stiff competition they were facing.
Rangers Powered Out of Contention By Beastly Performance
With Beauty and the Beast taking up so much of the audience's attention, it would only be a natural result for Power Rangers to follow behind in second place for their debut weekend. But the numbers are fairly humbling to accumulate less than 50% of their revenue at $40.5m, still comfortably in front of Kong: Skull Island ($14.4m), Life ($12,6m) and Logan ($10.1m) which is on it's fourth consecutive week to reach the $200m barrier.
Lionsgate distribution chief David Spitz reacted positively to the statistics, at least in a public setting. Despite their internal projections behind closed doors that might have been more ambitious, the head remarked that the movie was aiming to cater beyond the teenage demographic.
"We knew that if this was going to work for us, we would need to get older audiences and not just kids because of the nostalgia factor," he said. "It is such a beloved property."
Conservative Russia Puts R 18+ Rating On Rangers
If Americans believed that their country has some way to go on LGBTQI rights, then one simple glance at Russia will offer a fair dose of perspective. Their nation have slapped the highest rating possible on the popcorn fodder at R 18+, not because of any graphic content to speak of, only on the basis that one of the characters questions their sexuality.
It does so happen to be breaking new ground to be the first big-budget studio film of it's type to include a superhero in this position. That context did not prevent Russian politician Vitaly Milonov telling the station Tsargrad that this action installment is perpetuating gay propaganda.
"If fascist ideology is banned in our country, then (movies by) the likes of Dean Israelite (director) should be banned first thing."