Imagine That Trailer (2009)

The trailer for Imagine That.

In Paramount Pictures and Nickelodeon Movies' family comedy Imagine That, Eddie Murphy stars as a successful financial executive who has more time for his blackberry than his seven-year-old daughter (Yara Shahidi). When he has a crisis of confidence and his career starts going down the drain, however, he finds the solution to all his problems in his daughter's imaginary world.

Eddie Murphy was nominated for two Razzie Awards which “Celebrates” the worst in film. He was nominated for worst actor for Imagine That and for worst actor of the decade. This was also the first Nickelodeon production to receive a Razzie nomination.

Imagine That had a reported budget of $55 million but only managed to muster up just over $16 million in the United States. This was just one of the many box office disappointments for Eddie Murphy in recent years. Although the film was released in June of 2009, it was filmed almost two years prior in the fall of 2007.

Eddie Murphy’s film choices have been hit or miss for the last two decades but he does seem to gravitate toward the family-friendly films like Imagine That.

The trailer for Imagine That starts out like a lot of others that include a parent who works too much. Murphy is too busy to play pretend with his young daughter. All she wants is her father to spend time with her but his job takes up way too much of his time and energy. When the little girl goes to work with him one day, she somehow uses her imagination to help him with business decisions. He uses this ability his daughter has to further his career since that is his primary interest. It is not completely clear how she uses her imagination to predict business changes and outcomes or even the interworkings of other company secrets but that is probably not as important as the moral of the story.

Imagine That is aimed at children and families and with that, it succeeds surprisingly well. A father and daughter spending time together and realizing the importance of those precious moments is always a bit tear-jerking. Eddie Murphy can still be a likable actor. He has transformed from the smart aleck motor mouth from Beverly Hills Cop to more of the smart aleck motor mouth dad in Dr. Doolittle and The Haunted Mansion. The trailer for Imagine That is endearing, sweet, amusing, and plenty of fun for children, parents, and the young at heart.