Walt Disney Studios Motion Pictures is teaming up with sister networks ABC, ESPN and ABC FAMILY for a week-long, cross-network extravaganza that will send viewers straight down the rabbit hole with Alice in Wonderland. The stunt provides 60-second first-looks customized for each network, all of which will air between Jan. 31 and Feb. 6, 2010. Featuring exclusive, never-before-seen footage from visionary director Tim Burton’s 3D theatrical motion-picture event, the first looks will culminate with a spectacular Super Bowl spot on Feb. 7, 2010. Entitled “Tick-Tock,” this action-packed spot features intense imagery and a few surprises from Burton’s Wonderland.
FIRST LOOK SCHEDULE
ABC
“Desperate Housewives,” Jan. 31, 9/8c
“The Bachelor,” Feb. 1, 8/7c
ESPN
2010 NFL Pro Bowl, Jan. 31, 7:20ET
NBA NUGGETS/LAKERS game, Feb. 5, 10:30ET
ABC FAMILY
“Greek,” Feb. 1, 10/9c
“The Parent Trap,” Feb. 6, 8/7c
0 min 16 sec
Views
13,160
Posted On
January 26, 2010
Tim Burton
Writer
Linda Woolverton
Studio
Walt Disney Pictures
Release
March 5, 2010
Johnny Depp
Mia Wasikowska
Anne Hathaway
Helena Bonham Carter
Michael Sheen
No Music Available