Wild Horse, Wild Ride tells the story of the Extreme Mustang Makeover Challenge, an annual contest that dares 100 people to each tame a totally wild mustang in order to get it adopted into a better life beyond federal corrals. Stunning and poignant, Alex Dawson and Greg Gricus' debut feature documentary chronicles a handful of unforgettable characters from their first uneasy meeting with their horses and over three months as they attempt to transform from scared strangers to the closest of companions.