Trailer for the documentary The Perfect Cappuccino.
The Perfect Cappuccino is the story of one woman's obsession with a beverage. The film accompanies me on a personally-narrated journey that traces the origins and social significance of the cappuccino. And along the way, the film confronts a series of larger questions: Why is the Starbucks chain-store model a uniquely American approach to coffee? Is there something in our character, as Americans, that pushes us toward expansion and mass standardization? Are we a culture that values business enterprise? Or a culture that is ruled by it?
Blending the voices of baristas, cultural critics, business leaders and coffee geeks everywhere, this film relies on the cappuccino to explore the strange intersections of individualism and mass culture in America.