Trailer for the documentary The Magic of Heineken.
Take a captivating ride through nearly 150 years of entertaining history and present-day story of the world's largest family controlled brewer. Meet Gerard Adriaan Heineken, who founded the first Heineken Brewery in 1864 and follow this extraordinary tale of pioneering adventure, relentless obsession for quality, persistent innovation, environmental sustainability, celebrated sports and music events, the highly publicized kidnapping of Freddy Heineken and learn of the epic expansion that ensured the company's survival in an increasingly competitive world. At the heart of this enduring legacy is the Heineken family, who along with tens of thousands of employees, make up a larger family of passionate people who proudly brew, distribute and retail 235 international premium, local and specialty brands in 170 countries on all 6 continents.