The teaser trailer for The Firm, which retells a similar story to Alan Clarke's original 1989 classic UK TV drama, which focused on UK football hooligan culture, where gangs were known as firms and members were described as casuals due to their uniform of designer clothing. In the feature version, the film centres on Dom, a young wannabe football casual, who gets drawn into the charismatic but dangerous world of the firms top boy, Bex. Accepted for his fast mouth and sense of humour, Dom soon becomes one the boys. But as Bex and his ICF gang clash with rival firms across the country and the violence spirals out of control, Dom realises he wants out " until he learns its not that easy to simply walk away.