Interview with Horst Hörtner (Senior Director, ARS Electronica Futurelab) from the Earth Hour promotion for Star Trek Into Darknes. Displayed during Earth Hour, the rotating logo was set up with 30 LED-bearing quadrocopter drones. The logo, created by Ars Electronica Futurelab & Ascending Technologies, was approximately 308 feet tall, and it hovered 118 feet above the ground, with the highest point being some 426 feet above ground.