Trailer for the documentary So Right So Smart, which screened at the Newport Beach Film Festival 2010.
As awareness grows about the consequences of environmental disregard, the world is at a pivotal point of change and hope. The sustainability movement is gathering momentum, and the institutions with the farthest reach and the highest stakes - corporations - are taking the lead. Those ahead of the curve already realize that fitting in to natural systems is more advantageous than trying to control them… and that sustainability is the most expansive profit frontier yet to be explored. One business striving for these ideals has an amazing story of leadership and change: Interface Inc. led by Ray Anderson.
So Right So Smart is a feature documentary that shows the success of businesses that have begun to take positive steps toward a sustainable future. Those looking to find encouraging news in the midst of our current environmental crisis will be inspired by this story of leadership and hope.