Foreign Trailer for Slow Food Story.
When McDonald’s had the temerity to plunk down a franchise in the heart of Rome back in 1986, political activist Carlo Petrini leapt into action. What better way to combat the fast-food giant than with its opposite? And so began the rise of an association (and its attendant philosophy) that now boasts chapters in more then 150 countries: the Slow Food movement.
What separated Petrini from his fellow travelers in the activist/environmental community – something that accounts, at least partially, for the movement’s popularity - was his emphasis on pleasure. Not for him the false opposition between eco-conscious behavior and gastronomic pursuits. One could indeed have one’s GMO-free cake and eat it too…
All this and more is deftly captured in Stefano Sardo’s freewheeling portrait of the man and his movement, a chronicle that follows Petrini – whose name has been put forward as a candidate for the Nobel Peace Prize – and like-minded friends and colleagues from their humble activist beginnings to the vaunted proselytizers they have now become.