Red Obsession Trailer (2013)

Trailer for Red Obsession.

The Bordeaux region in France has long commanded respect around the world for its highly coveted wine. The price of the wine fluctuates yearly, depending on things like weather and soil, and these prices have been rising. But even the elite vintners of Bordeaux could not prepare themselves for the surge that was coming. As the global market shifts, a new consumer has emerged with a voracious appetite: China. The Chinese nouveau riche have become obsessed with owning luxury items, and nothing is more luxurious than a finite product that costs $80,000 a bottle. As the Chinese buy up Bordeaux by the crate load, prices skyrocket, forcing traditional buyers out. Winemakers who once aggressively courted the new market begin to rethink. Russell Crowe narrates this fascinating study of how an obsession in Shanghai affects some of the most illustrious vineyards in France.