Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Duration
2 min 9 sec
Views
4,440
Posted On
April 16, 2012
2 min 9 sec
Views
4,440
Posted On
April 16, 2012
Director
Léa Pool
Writer
Unknown or Not Available
Studio
Independent
Release
2012
Léa Pool
Writer
Unknown or Not Available
Studio
Independent
Release
2012
Cast
Unknown or Not Available
Unknown or Not Available
Trailer Tracks
No Music Available
No Music Available
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