It Feature Trailer (2017)


Feature Trailer for It.

Taking place in Derry, Maine in the summer of 1989, It follows a group of outcast kids discovering a shape-shifting entity, who may be linked to the recent cases of missing children in the town.

If you are wondering about how they came up with Pennywise's new look, here is your answer:

On August 16, 2016, in an interview with Entertainment Weekly, costume designer Janie Bryant spoke of crafting Pennywise's form-fitting suit and the inspirations to which it drew upon – involving a number of bygone times – among them the Medieval, Renaissance, Elizabethan, and Victorian eras. Bryant explained that the costume incorporates all these otherworldly past lives, while highlighting the point that Pennywise is a clown from a different time.  In designing Pennywise's costume, Bryant included a Fortuny pleating, which gives the costume an almost a crepe-like effect, to which Bryant remarked, "It's a different technique than what the Elizabethans would do. It's more organic, it's more sheer. It has a whimsical, floppy quality to it. It's not a direct translation of a ruff or a whisk, which were two of the collars popular during the Elizabethan period."

Bryant played with multiple eras as a way of reflecting Pennywise's immortality and added a "doll-like quality to the costume." She furthered this by stating "The pants being short, the high waistline of the jacket, and the fit of the costume is a very important element. It gives the character a child-like quality." Bryant spoke of the two puffs off the shoulder, sleeves and again on the bloomers, with her desire to create an "organic, gourd or pumpkin kind of effect", which includes the peplum at the waist, the flared, skirt-like fabric blossoming from below his doublet. She explains, "It helps exaggerate certain parts of the body. The costume is very nipped in the waist and with the peplum and bloomers it has an expansive silhouette." The main color of his costume is a dusky gray, but with a few splashes of color. She concludes the interview by stating, "The pompoms are orange, and then with the trim around the cuffs and the ankles, it's basically a ball fringe that's a combination of orange, red, and cinnamon. It's almost like Pennywise fades into his environment. But there are accents to pull out the definition of the gray silk."

This trailer feels like it would have been a good teaser trailer. It introduces us to the kids which then leads up to an extended scene featuring the kids wondering into a dark dirty tunnel...of course with a cheap horrible flashlight. And they come across the shoe of a missing classmate which will probably lure them to explore the tunnel even further which everybody watching know is a very bad idea.

We do get lots of new footage with this trailer including an almost full face reveal for Pennywise. There are many noticeable differences between this Pennywise and the original version from the 1990 mini series. First off the original did not have the red makeup coming from the corners of his mouth up through his eyes, his face was nearly all white except for a little marks just under his eyes. The big round clown nose that the original had is now gone and they instead just painted the edge of Bill Skarsgård's nose red. And lastly, the wild red hair is nowhere near as wild and not as cherry red. What do you think of the new look?

It Feature Trailer (2017)

1 min 39 sec


Posted On
May 08, 2017
Andrés Muschietti

Stephen King

Warner Bros Pictures

September 8, 2017
Bill Skarsgård
Finn Wolfhard
Javier Botet
Nicholas Hamilton
Megan Charpentier
Trailer Tracks
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