Johan "JW" Westlund is a man living in Stockholm and is a promising student at the Stockholm School of Economics. JW is originally from the Norrland region in Sweden where his father, who has a slight drinking problem, works in a saw mill, while his mother works in a jobs agency. JW is racked by the disappearance of his sister, Camilla, four years earlier. JW feigns the appearance of a "Stekare" (in Swedish parlance, a lifestyle based on flaunting one's apparent wealth), actually leading a double life driving taxi illegally to finance his expensive life on Stureplan. A romance with the upper class girl Sophie leads to him being enticed into the world of organized crime. Abdulkarim, who is running the taxi business, offers JW to begin selling cocaine.