Boom Varietal Trailer (2013)

Trailer for Boom Varietal.

Argentine Malbec is currently the fastest growing wine varietal in the United States. Originally from the Cahors region of France, Malbec never gained the acceptance that it has achieved in Argentina. Thirsty Italian immigrants arriving in Argentina at the turn of the 20th century planted Malbec cuttings all along the Andean foothills in Mendoza. In this high, dry climate, Malbec found its perfect terrior. Originally producing inexpen"_sive and bland blends to satisfy the huge demand of the local population, Argentina's vintners have more recently developed high quality boutique wines. This movement, combined with a dramatic shift to an outward looking, export driven economy, plus the country's 75% currency devaluation in 2002, has caused Malbec to boom. U.S. consumers now seem to be enamored with the varietal, but will the boom last? Difficulties for foreign investors, government unpredict"_ability and a proliferation of export brands, may sow the seeds for the varietal's demise. The film profiles several key wine producers as they speak about their successes and struggles in these times: focusing on family, the importance of terrior, dedication to quality, collaboration with fellow wine"_makers and diversifying to grow more than just Malbec. Beautifully shot and with an original music score, Boom Varietal will unlock your understanding of Argentina's great Malbec.