According to Variety, the blockbuster was also promoted on a massive digital billboard in Times Square, New York City by 20th Century Fox ahead of a New York Comic Con event. All to plug the film and build on the anticipation through the footage of Caesar warning that the war was just beginning.
New Trailer Retreads Old Ground
The exert recounts the discussion the ape leader had with Malcolm (Jason Clarke) at the end of Dawn of the Planet of the Apes where he explicitly tells him that he must get as far away from the conflict as possible.
“You must go before fighting begins,” Caesar begins. "I am sorry. War has begun."
Rarely will a new teaser rehash content from an older installment, but such is the significance and relevance of that Caesar quote. The studio felt it necessary to push home exactly where the story lies and what is in store for the humans trying to fight back.
Woody Harrelson Added To The Cast
Director Matt Reeves will have plenty to work with as Woody Harrelson was added to the cast to play the Colonel. A character charged with bringing Caesar (Andy Serkis) down. While the previous film had a wealth of acting talent to work with in the form of Gary Oldman and Jason Clarke, Harrelson is the highest profile name to date as some names will return to reprise their roles.
Joining him will be Karin Konoval, Terry Notary, Steve Zahn, Judy Greer and Gabriel Chavarria. Not an all-star line up by any stretch. But with a sizeable budget for special effects building off a reboot that has garnered a lot of critical and commercial plaudits, the signs are promising for War to be a knockout punch. Dawn of the Planet of the Apes did make an incredible $710 million worldwide back in 2014. 20th Century Fox is hoping for the same success as the third installment makes its debut to the big screen on July 14, 2017.