Despite all the reviews and warnings to the contrary, Tyler Perry somehow keeps the audience coming back for more as Boo! A Madea Halloween got the better of Jack Reacher: Never Go Back. According to THR, Tom Cruise's action packed sequel grossed $8.9m on Friday from 3,780 theaters, while the comedy/horror rump managed $9.4m on the same day from a fewer 2,260 locations. Go figure!
Perry's Lionsgate production is in large part due to Chris Rock. The comedian developed a spoof Halloween flick for the Madea character during the film Top Five. That moment sowed the seed for the 47-year old actor, producer and director, who has now made the woman something of his alter ego.
Fans Must Be Taking Jack Reacher Title Literally
The tagline 'Never Go Back' was always fret with danger, lending the franchise to a all sorts of jokes on their behalf. The original 2012 Jack Reacher was a surprise smash hit. Scoring a huge $218m on the modest $50m budget, all while overcaming the fact the character was a tall, hulking presence in the novels to cast little old Tom Cruise.
The numbers don't stack up well either compared to the first. That film some 4 years previous earned $15 million over the Dec. 21-23 weekend and cost $10m less to make to the 2016 edition. The silver lining for the sequel will come in the 40 international territories for the thriller as it hopes to bypass the lack of enthusiasm from the US.
Keeping Up With The Joneses Flops
Forbes probably delivers the kindest review of Keeping Up With The Joneses. The publication goes on to describe the release as "halfway decent," though moviegoers up and down the country fail to agree with that assertion. The 20th Century Fox movie sticks to a tired script we've seen before - pitting a down to earth couple against a glamorous but mysterious pair who aren't exactly what they seem.
Starring Wonder Woman herself, Gal Gadot, alongside John Hamm, Isla Fisher and Zach Galifianakis, the comedy has flopped dramatically. Deadline reports that the $40m outlay won't be recouped as the flick managed $5.6m over the entire weekend. Despite the big name ensemble, it is considered one of the worst performing films of that type.