Complete with a backing soundtrack from The Sweet's 1974 track Fox On The Run, the fresh teaser trailer of Guardians of the Galaxy Vol. 2 had people clicking on the 2-minute package in their millions. 81 million to be precise.
Coming by way of the opening 24 hours since it dropped, giving Marvel the perfect indicator as to the appetite to see the sequel to the 2014 smash hit original.
This trailer has already scored big, with it becoming Marvel Studio’s most viewed theatrical trailer in history. Given a soft opening via Brazil Comic Con, the online views have skyrocketed to surpass the first teaser. A trailer that earned 30 million less clicks.
Despite Surge, Civil War Still The Barrier To Beat
Numbers like this always has those in the know scampering for the record books and while the influx is incredibly impressive, Captain America: Civil War still has the honors. Seeing 94 million views in 24 hours, the 2016 release had Marvel fans falling over themselves to see the heroes do battle. But this is just the beginning.
With teasers becoming longer in length as they crescendo to the complete trailer, it might come close to their superhero counterpart. But these two fail in comparison to Disney. Whose two installments Beauty and the Beast (127.6 million) and Star Wars: The Force Awakens (112 million) managed to set the bar even higher for studios in the trailer game.
What Did We Learn From Latest Teaser?
With Star-Lord having an embarrassing therapy session where it is revealed that he has "sexual" feelings for Gamora, Drax could not have made the moment more awkward for the hero. We get to see Baby Groot take off with an explosive device. All while Bradley Cooper's Rocket Raccoon loses hope of raising the little creature while all hell breaks loose around them.
The first of the series had the perfect mixture of action, adventure, comedy and drama to surpass initial expectations and quash the fears many had that it would be a pale imitation of Marvel's other franchises. With views already hitting the 100s of millions for one teaser trailer, this should be more of the same as they stick to a winning formula with the original cast.