Aatsinki: The Story Of Arctic Cowboys Trailer (2013)

Trailer for Aatsinki: The Story of Arctic Cowboys.

Brothers Aarne and Lasse Aatsinki are cowboys of the Arctic, quiet but good-natured, daring but humble, rugged but gentle and exceptionally knowledgeable when it comes to their little slice of wilderness. Together with their wives and children, the brothers live well north of the Arctic Circle in Finnish Lapland, where they are the leaders of a collective of traditional reindeer herders who manage the last group of wild reindeer in all of Finland. Aatsinki follows the family for the span of one year, quietly observing their seasonal routines. This personal story is one of global consequences and connections. Between their uncanny understanding of the landscape and their reindeer on the one hand, and their heavy reliance on technology on the other, this story raises weighty questions about what it means to live on the land and invites audience members to reconsider their own assumptions about technology, food production and, most critically, our place in nature.