@ Cheese..LOL at your boss. Yeah, the Thor movie will cas-in on the flesh-factor if nothing else!
I think at this point, after one reboot within a decade already, making another reboot story for the hulk would be overkill. I do like Ruffalo as hulk (loved Norton's take, but we must move on), but let's just continue to develop his story and take on the character using the Avengers portrayal as a jumping-off point. (besides, there are plans for a TV series in a yeah or so).
After the conversation, I actually went and got Amazing Spiderman this past weekend. Can't say I was thrilled or even really impressed with it. The lead character tries to portray a teenager, but I think overdoes it. I honestly can't tell if I liked the movie or disliked it (this is usually a bad thing).