Universal Pictures
Buy: At least one spot, although the studio declined to comment on its Super Bowl activity.
Creative: Upcoming films the studio is slated to release next year include "The Wolfman" in February; a "Robin Hood" remake in May; and "Despicable Me" in July.

Viacom's Paramount Pictures
Buy: Three ads in the first and second quarters
Creative: Paramount will promote February's "Shutter Island," May's "Iron Man 2" and July's "The Last Airbender," a film from M. Night Shayamalan.

Walt Disney Pictures
Buy: At least one spot, although the studio declined to comment on its Super Bowl activity.
Creative: The studio is slated to release Tim Burton's "Alice in Wonderland" in March; "Prince of Persia: Sands of Time" in May; and Pixar's "Toy Story 3" in June.

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