Eight, count 'em, EIGHT trailers have already been made for AVATAR and all of them failed the test with James Cameron. He is hard at work prepping his own trailer for the masses as he knows the first trailer has to be done right.

Strength of rumor: 8 out of 10 (trusted source)

- I have heard that there have been attempts made and turned down, but eight? Wow. Hate to say this, but now the anticipation and expectation is greater for AVATAR's trailer than many MOVIES!