Additional information for The Greatest Movie Ever Sold, which has a domestic theatrical release set for April 22, 2011. The film is being distributed by Sony Pictures Classics and has not yet been rated. The Greatest Movie Ever Sold has a total running time of 90 minutes.
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A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
Ever notice your favorite soda brand in the background of the summer's hottest romantic comedy? Wonder why Carrie Bradshaw uses that specific kind of soap? In Morgan Spurlock's new documentary, the creator of "Super Size Me" shifts his focus from fast food excess to the power of product placement. He asks a simple question: backed by the right brands, could a documentary reach the same marketing success as Hollywood's latest blockbuster? Spurlock brings us along for the pitch, opening the conference room doors into the elusive world of marketing consumers are not supposed to see. This Sundance favorite challenges the absurd levels of product placement in our everyday lives, and Spurlock's biting humor makes it all the more entertaining.
The Greatest Movie Ever Sold
No theatrical release dates have been decided.
This film does not have a selected cast.
Other Films from Sony Pictures Classics
Art School Confidential, Facing Windows, I Served the King of England, Imaginary Heroes, Lightning in a Bottle, Lorna's Silence (Le Silence de Lorna), Mad Love, November, O'Horten, Paprika, Respiro, Riding Giants, Saving Face, She Hate Me, Sketches of Frank Gehry, Sleuth, The Counterfeiters, The Tenants, The Valet, Who Killed the Electric Car?
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