Beginning in the mid-1980s, hundreds of tiles carrying this cryptic message started appearing embedded in the asphalt of city streets throughout North and South America. A young artist named Justin Duerr was living in Philadelphia when he stumbled across one, then many, of these strange creations. What began as an ordinary attempt to discover their elusive creator became an obsessive quest as Duerr discovered an increasingly bizarre set of clues including: DIY hijacked news broadcasts, a cult of Jupiter reincarnation theorists and a telling connection to a David Mamet play. Duerr spent more than a decade searching for the tiles’ creator, eventually teaming up with other Toynbee tile enthusiasts to gather clues. Crafting an enticing journey from Duerr’s experience, filmmaker Jon Foy invites you to get lost in this incredible real life mystery, a tribute to the fantastic things you can discover if you’re looking.