India has always been praised for her idyllic standard of beauty, from women's saris to her skin and hair. But now, even she has undergone a Western makeover. Hair India takes outsourcing to a new level in this fascinating exposé of a lucrative Indian export: hair. It begins in West Bengal where a young girl donates her hair to the temple. The hair is then sorted by an assembly line of women (with the sound of their bangles keeping rhythm), and sold to Great Lengths, an Italian company that sells the plaits as hair extensions to wealthy women around the world. Along the way, we meet the players, from the hair donors and dealers to Sangreeta, who represents the modern Indian working woman and the Westernization of India's beauty standards. Hair India effortlessly illustrates how globalization, marketing of vanity, and traditional rituals can all contribute to create a lucrative enterprise.

Duration
2 min 46 sec

Views
9,888

Posted On
June 23, 2009
Director
Raffaele Brunetti

Writer
Raffaele Brunetti

Studio
Independent

Release
May 3, 2009
Cast
Unknown or Not Available
Trailer Tracks
No Music Available
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