Captain America: Civil War Super Bowl TV Spot (2016)

United we stand! Divided we fall! TV spot for Captain America: Civil War that was shown during Super Bowl 50.

At $166,666 per second for an advertisement during Super Bowl 50, Marvel knew they'd have to be effective and, most importantly, fast, with the first TV spot for Captain America: Civil War. So fast in fact that a few important Marvel characters are noticeably left out. And, just in case you were confused on just which side you each character was on, here is a cute little guide courtesy of Marvel/Disney.

Captain America: Civil War #TeamCap
Captain America: Civil War #TeamIronMan
Does that help settle it? 

Having the chant, "United We Stand!" on repeat to only have it switch to, "Divided We Fall!" is pretty epic.

Ever since Captain America: The Winter Soldier, I have had tons of respect for the franchise. Possibly my favorite Marvel movie to date, the Captain America installments have shown the ability to present a real sense of danger for its characters. As exampled in the Super Bowl spot, you can see the shock on Tony Stark's (Robert Downey Jr) face when he takes a bullet from Bucky Barnes (Sebastian Stan). And that's just the beginning. There is a seriousness here that is sometimes absent from other comicbook adaptations.

While I doubt anything can match Winter Soldier, Civil War is definitely going to give its best shot.

0 min 30 sec


Posted On
February 07, 2016
Anthony Russo

Christopher Markus

Marvel Studios

May 6, 2016
Chris Evans
Anthony Mackie
Robert Downey Jr.
Martin Freeman
Jeremy Renner
Trailer Tracks
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<link rel="stylesheet" type="text/css" href="//"><div class="outer-embed-ta"><iframe width="100%" src="//" allowfullscreen="true" webkitallowfullscreen="true" mozallowfullscreen="true" scrolling="no" class="embed-ta"></iframe></div> <p><a href="">Super Bowl TV Spot</a> for <a href="">Captain America: Civil War</a> on <a href="">TrailerAddict</a>.</p>