As records tumble in early box office takings, the LucasFilm President outlined that their December instalment won't be followed up with a traditional sequel.
The Dwayne Johnson-voiced animated movie is on course to break the all-time Thanksgiving record as it gets two big thumbs up from audiences and critics.
On the back of a strong marketing campaign and lead up, the Harry Potter spinoff has started strong out of the gate as the fantasy adventure film collects big.
From Trolls to Doctor Strange, Arrival and Almost Christmas - Americans flooded to the movies in an attempt to wash away the negativity spilled over from the 2016 political campaigns.
As the US finally gets a chance to sink their teeth into the Marvel blockbuster, fresh records are being set as they sweep aside the competition.
The latest Marvel installment is managing to surpass even their own lofty expectations to dominant the competition this opening weekend.
The third of the Dan Brown adaptations has surpassed a giant milestone overseas as the team of Ron Howard and Tom Hanks create another success.
Tyler Perry's comedy horror flick beats out Tom Cruise and his action sequel in a shock at the gate takings.
Ben Affleck's new action thriller beats some decent competition to dominate the big screen scene across North America.
The film had a disappointing wide release at the box office, proving that the film's opportunity for success had been derailed by accusations decades earlier.
CEO Bob Iger explains that, though interest is high, Disney does not expect Rogue One to do nearly as well at the box office as The Force Awakens.
Is Joseph Gordon-Levitt a major movie star or an indie actor who occasionally works for the major studios?