The film industry is far from an exact science. Flying in the face of names, budgets and other ingredients that would usually translate to box office success on paper. But the statistics released from the Top Movie Trailers Chart this week indicate that Power Rangers should expect to score big when it's finally in cinemas on March 23, 2017.
Video technology company ZEFR accumulate their data from a number of sources, including fan uploads and official YouTube accounts. The movie has been aggressive on the marketing front. Catering to a younger audience. And it appears that strategy has won out for views to overcome titles like Fifty Shades Darker, Transformers: The Last Knight, The Mummy, The Fate of the Furious and the upcoming Marvel blockbuster Logan.
Trailers Becoming An Industry In Themselves
Despite Logan bursting out of the blocks, it was the 1990s television reboot of the metamorphosizing teens that stole the hits online to soar past their competition. Complete with a cast that includes Bryan Cranston as Zordon the mentor and Elizabeth Banks as the villain Rita Repulsa, the heroes themselves are supported by a strong ensemble.
Top 10 Trailer List:
10. Fifty Shades Darker Extended Trailer: 1.8m(down 46%)
9. Cars 3 Teaser: 1.9m(up 18%)
8. Transformers: The Last Night Teaser: 1.9m (down 20%)
7. Colossal Trailer 1: 2.1m
6. The Fate of the Furious Trailer 1: 3.3m (down 24%)
5. Logan International Trailer 2: 4.6m
4. The Baby Boss Trailer 1: 4.7m (down 40%)
3. The Mummy Trailer 1: 4.9m (up 208%)
2. Logan Trailer 2: 18.8m
1. Power Rangers Trailer 1: 28.3m
Gathered from the week ending January 22, the people at Marvel can rest assured knowing that their feature was broken into two separate camps for domestic and international viewers. Carrying an R-rating, viewers in the United States could not see the F bombs dropped by Hugh Jackman and Patrick Stewart's characters. While the other geographics could reveal in the explicit content to combine a total viewership of 23.4m.
Rangers Trailer Gets Retro Makeover
For those that love their nostalgia and grew up with the series as kids, then this little treat should do just the trick. Overlapping the original theme music to the new trailer that scored so many views, the tune to Mighty Morphin Power Rangers seems to fit the current edition quite well.
Power Rangers was never intended, even from the earliest versions, to take itself too seriously. And now fingers crossed the new installment will take the audience along for a fun ride. The hits so far suggest there will be plenty of people jumping aboard regardless.
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